27/04/2012 - 16:41
Putting life into the Chievo brand and letting it become a means to educate is the spirit in which AC ChievoVerona's strategy will develop over the coming year.

Cangrande presentation this morning

Fri, 27/04/2012 - 16:41

Putting life into the Chievo brand and letting it become a means to educate is the spirit in which AC ChievoVerona's strategy will develop over the coming year.

Cangrande I della Scala, the symbol of the team and a great leader, is the focus of a recent series of events involving both the city and province of Verona. Historical commemorations, an illustrated book, an exhibition and school visits retelling the story of this famous character all feature. It is a project of great cultural worth, with the input of local artists, historians and medieval experts.

Millenium Fabriarmorum founder Gianfranco De Cao has recreated Cangrande's defensive armour. The Ordine delle Lame Scaligere, part of the Union of European Historical Companies since 2007, has collaborated on the project, bringing its knowledge of the medieval era and Scaligeri history to bear. It will organise themed events inside the Bentegodi stadium for the team, and in other locations. The first will be on Tuesday 1st May at 5:50pm ahead of the match against Roma: Cangrande will be beside the pitch awaiting the team. Hoplologist and historian Massimiliano Righini, who works together with various museums and television shows, has worked on the reproduction of Cangrande's sword based on that seen on the Arche scaligere. Roberta Tosi is the project editor, Alex and Alberto Tosi have created the illustrated book "Cangrande e l’ordine degli Scaligeri", together with Renata Semizzi; it is a book about one of the most important but perhaps least known periods of Veronese history. This great team of experts has worked on this project together with chairman Luca Campedelli.

At this morning's press conference at the province of Verona's headquarters, province president Giovanni Miozzi and council chairman Antonio Pastorello thanked the ChievoVerona chairman: "We thank Campedelli for all he does for the city of Verona." In reply the chairman stated: "It's important to publicise our city's beauty and history all over the world." ChievoVerona's commercial and marketing manager Enzo Zanin also spoke, and then gave the floor to Chievo marketing consultant Monica Foti who outlined the project and fielded questions. Simone Fiorini, Chievo marketing executive, together with Mo.da., organised the event's publicity.